Maison CHAPAL unveils its new collaboration with the authentic French watchmaking brand Kelton,
for the creation of a limited edition: the 1972 Chronograph.
A sports watch par excellence, it adds the display of timed times to the reading of the current time.
A meeting between two French Houses, closely bound by their origins as well American as automotive and 70’s style.
Indeed, during its 190 years of existence, Maison CHAPAL has taken part in the adventures of aviation and motor racing: manufacture in 1914 of jackets and overalls for the French Air Force;
American tanneries supplying shearling for the famous B3, B6 jackets of the US Air Force;
to continue with an active participation in motor racing events, in close collaboration with the great Formula 1 pilots of the time such as Pescarolo or Beltoise.
Kelton was born in 1955, between the United States and France. At the time, the brand belonged to the American giant Timex. In the 1970s, it began sponsoring Formula 1 racing with the legendary Brazilian driver Emerson Fittipaldi.
He was world champion in 1972 and 1974.
The name of this watch “1972” is therefore a tribute to this man and his achievement
of the highest distinction a driver can attain.
The 1970s were a landmark period for the two French houses and synonymous with creativity: an explosion of pop-rock colours flourished, with designers exploring all possibilities:
– Chapal took part in the 1968 Olympic Games and dressed the hostesses in its Chapalac jacket,
which is still a must-have in the collection.
– Kelton stands out for its youthful and irreverent spirit thanks to its offbeat communication:
“You change, change your Kelton”.
A few decades later, CHAPAL X Kelton are proud to celebrate their passion and their common past through this 1972 Chronograph.
Designed and assembled in France, the mechanical chronograph is associated with a CHAPAL leather bracelet, handcrafted and patinated by the House’s experts at the Point du Jour factory in Creuse.
Four unique colours are offered : Blue, Tan, Brown and Taupe.
There are two versions of the 1972 Chronograph, each available in one hundred numbered pieces:
- 1972 Skyblue: SuperLuminova indexes and hands, night version
- 1972 Skysand: SuperLuminova dots on hours and minutes hands, daytime version